Sunday, September 14, 2008

Newsflash: McCain Wants to Win!

John McCain has adopted essentially the ‘Barack made me do it’ defense for the negative tone his campaign has taken. McCain recently told the audience of The View, as he did the national audience one night earlier at the Columbia forum, “If we had done what I asked Sen. Obama to do, because I’ve been in a lot of other campaigns where I have appeared with the opposition with the people and listened to their hopes and dreams and aspirations, I don't think you’d see the tenor of this campaign.”

The bottom line is McCain wants to win. Every campaign’s most elemental goal is to win. Without the win, your agenda becomes dust, and you are left wondering where it all went wrong. With 51 days until the election, the longer McCain can avoid the real issues by making his opponent and the media the issues, the better his chance for victory.

“Every day not talking about the economy, the war and how to fix a broken system is a victory for McCain,” said John Weaver, a former top strategist to the nominee who left the campaign last year. “They’re going to ride it as long as they can and as long as the mainstream media puts up every ridiculous charge.”


1 comment:

Printer's Devil said...

Great post. I think it's interesting to consider the idea that McCain and his people are artfully playing the media by making them a bigger story than, say, Lehman. We gotta talk about exactly this at tonight's class.