Click on the map above to see a comparison of spending in the "battleground states."
With a tremendous amount of cash in hand ($150 million raised in September alone) and momentum on his side (note to Joe Biden, please think before you speak), Barack Obama has been outspending John McCain by a margin of 4:1.
Last week alone, Obama broadcast some 50,000 30-second spots on national, local and cable TV channels, according to the Campaign Media Analysis Group's Evan Tracey.
To put that in context, if that much airtime was run end to end on a single channel, it would take 17 days for the reel to end.
The edge in Internet advertising is even greater, with Obama running 914 million ads on the web in September, compared to McCain's 7.8 million.
The disparity makes McCain's task of overcoming Obama's leads in many key battlegrounds that much harder. In some hotly contested areas, the advertising score is not just lopsided, it's a complete shutout.
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